Broadcastng, cable, the Internet and Beyond : An introduction to Modern Electronic Media / Joseph R. Dominick, Fritz Messere, Barry L. Sherman

By:

Dominick, Joseph R

Contributor(s):

Messere, Fritz

Material type: Text

TextPublication details: McGraw-Hill, Newyork : 2004.Edition: Fifth editionDescription: 335 Pages : pbk. 25 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9-780072-49383-2

Subject(s):

Mass Communication

DDC classification:

384.55452 DOM

Summary: This text surveys the field of modern electronic media and beyond. Beyond, more than a word in the title, refers to the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The authors of Broadcasting, Cable, the Internet and Beyond have three main goals for every edition: 1) to convey the excitement of the industry, 2) to provide a survey of the industry, and 3) presenting a readable text that makes even the most difficult information understandable. With new information and innovations added to an already strong foundation, this edition achieves each of these goals, again.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Govt. Graduate College Gulberg, Lahore - Central Library	384.55452 DOM (Browse shelf(Opens below))	Available		12609

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Previous			No cover image available					Next
Previous	379.547 HOO Education and the State : Fifty Years of Pakistan /	380 FOR Communications and Network /	382 HOE Development, Trade, and the WTO : A Hand Book /	384.55452 DOM Broadcastng, cable, the Internet and Beyond : An introduction to Modern Electronic Media /	401.4 BLO Language and Space /	418.02 BIE Translation in global News /	420.141 REA The language of Newspaper /	Next

Includes Index.

This text surveys the field of modern electronic media and beyond. Beyond, more than a word in the title, refers to the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The authors of Broadcasting, Cable, the Internet and Beyond have three main goals for every edition: 1) to convey the excitement of the industry, 2) to provide a survey of the industry, and 3) presenting a readable text that makes even the most difficult information understandable. With new information and innovations added to an already strong foundation, this edition achieves each of these goals, again.

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Broadcastng, cable, the Internet and Beyond : An introduction to Modern Electronic Media / Joseph R. Dominick, Fritz Messere, Barry L. Sherman

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