Broadcastng, cable, the Internet and Beyond : (Record no. 1682)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01402nam a2200241 i 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240120m20042000xx aod 001 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9-780072-49383-2 |
| 040 ## - Cataloging Source | |
| Original cataloging agency | GCL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 384.55452 |
| Item number | DOM |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dominick, Joseph R |
| 245 10 - TITLE STATEMENT | |
| Title | Broadcastng, cable, the Internet and Beyond : |
| Remainder of title | An introduction to Modern Electronic Media / |
| Statement of responsibility, etc. | Joseph R. Dominick, Fritz Messere, Barry L. Sherman |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fifth edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Place of publication, distribution, etc. | Newyork : |
| Date of publication, distribution, etc. | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 335 Pages : |
| Other physical details | pbk. |
| Dimensions | 25 cm. |
| 336 ## - Content Type | |
| Content type term | text |
| Content type code | rdacontent |
| Source | text |
| 337 ## - Media Type | |
| Media type term | unmediated |
| Media type code | nc |
| Source | rdamedia |
| 338 ## - Carrier Type | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 500 ## - GENERAL NOTE | |
| General note | Includes Index. |
| 520 ## - Summary, etc. | |
| Summary, etc. | This text surveys the field of modern electronic media and beyond. Beyond, more than a word in the title, refers to the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The authors of Broadcasting, Cable, the Internet and Beyond have three main goals for every edition: 1) to convey the excitement of the industry, 2) to provide a survey of the industry, and 3) presenting a readable text that makes even the most difficult information understandable. With new information and innovations added to an already strong foundation, this edition achieves each of these goals, again. |
| 650 ## - Subject Added Entry - Topical Term | |
| Topical term | Mass Communication |
| 700 10 - Added Entry - Personal Name | |
| Personal name | Messere, Fritz |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Govt. Graduate College Gulberg, Lahore - Central Library | Govt. Graduate College Gulberg, Lahore - Central Library | 20/01/2024 | 384.55452 DOM | 12609 | 20/01/2024 | 20/01/2024 | Books |