Normal view MARC view ISBD view

Advertising, Promotion, and New Media / (Record no. 2142)

MARC details
000 -LEADER
fixed length control field	00610nam a2200193 i 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	240203s2005 cdo\| \|\|\|\| 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788120327399
Qualifying information	pbk.
040 ## - Cataloging Source
Original cataloging agency	GCL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number	STA
Classification number	659.14
245 10 - TITLE STATEMENT
Title	Advertising, Promotion, and New Media /
Statement of responsibility, etc.	Marla R. Stafford, Ronald J. Faber
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Delhi :
Name of publisher, distributor, etc.	Prentice-Hall of India,
Date of publication, distribution, etc.	2006.
300 ## - PHYSICAL DESCRIPTION
Extent	xii, 380 pages :
Other physical details	Illustrations ;
Dimensions	23 cm.
336 ## - Content Type
Content type term	text
Content type code	txt
Source	rdacontent
337 ## - Media Type
Media type term	unmediated
Media type code	n
Source	rdamedia
338 ## - Carrier Type
Carrier type term	volume
Carrier type code	nc
Source	rdacarrier
500 ## - GENERAL NOTE
General note	Includes Index.
650 ## - Subject Added Entry - Topical Term
Topical term	Mass Communication
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
		Dewey Decimal Classification			Govt. Graduate College Gulberg, Lahore - Central Library	Govt. Graduate College Gulberg, Lahore - Central Library	03/02/2024		659.14 STA	15625	03/02/2024	03/02/2024	Books

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