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Advertising, Promotion, and New Media /

Advertising, Promotion, and New Media / Marla R. Stafford, Ronald J. Faber - New Delhi : Prentice-Hall of India, 2006. - xii, 380 pages : Illustrations ; 23 cm.

Includes Index.

ISBN: 9788120327399

Subjects--Topical Terms:
Mass Communication

Dewey Class. No.: 659.14 / STA

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