Advertising / (Record no. 1625)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00669nam a2200229 i 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240120m19821977xx ajo 001 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-07-072069-X |
| 040 ## - Cataloging Source | |
| Original cataloging agency | GCL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | WRI |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wright, John S |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising / |
| Statement of responsibility, etc. | John S. Wright, Willis L. Winter,Jr. and Sherilyn K. Zeigler |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fifth edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Place of publication, distribution, etc. | U.S.A : |
| Date of publication, distribution, etc. | 1982. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 545 pages : |
| Other physical details | hbk. |
| Dimensions | 25 cm. |
| 336 ## - Content Type | |
| Content type term | text |
| Content type code | rdacontent |
| Source | text |
| 337 ## - Media Type | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - Carrier Type | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 500 ## - GENERAL NOTE | |
| General note | Includes Index. |
| 650 ## - Subject Added Entry - Topical Term | |
| Topical term | Mass Communication |
| 700 10 - Added Entry - Personal Name | |
| Personal name | Winter, Jr. Willis L. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Govt. Graduate College Gulberg, Lahore - Central Library | Govt. Graduate College Gulberg, Lahore - Central Library | 20/01/2024 | 659.1 WRI | 6093 | 20/01/2024 | 20/01/2024 | Books |