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Wright, John S

Advertising / John S. Wright, Willis L. Winter,Jr. and Sherilyn K. Zeigler - Fifth edition. - U.S.A : McGraw-Hill, 1982. - 545 pages : hbk. 25 cm.

Includes Index.

ISBN: 0-07-072069-X

Subjects--Topical Terms:
Mass Communication

Dewey Class. No.: 659.1 / WRI

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