000			01369nam a2200217 i 4500
008			240120s2009 xx ao 001 0 und d
020			_a978-0-538-44613-6
040			_aGCL
082			_a070.04 _bLYN
100	1	0	_aLynch, Lorrie
245	1	0	_aExploring Journalism and The Media / _cLorrie Lynch
260			_bSouth Western Cengage Learning, _aU.S.A : _c2009.
300			_a472 Pages : _bhbk. _c28 cm.
336			_atext _brdacontent _2text
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aIncludes Index.
520			_aIntroduce your students to the exciting world of journalism using the hands-on, relevant approach of EXPLORING JOURNALISM AND THE MEDIA. The instructional model presents timeless concepts and applications using examples of good writing techniques. Author Lorrie Lynch's experience as a USA Today journalist gives a unique perspective absent from most other journalism textbooks. Her engaging writing style will inspire your students to connect to the curriculum. Current issues such as convergence and editorial ethics are presented in a meaningful context. EXPLORING JOURNALISM AND THE MEDIA will not only help students to perform better in the classroom but will also help to improve standardized test scores because of the many connections to academics.
650			_aMass Communication
942			_2ddc
999			_c1714 _d1714