| 000 | 00669nam a2200229 i 4500 | ||
|---|---|---|---|
| 008 | 240120m19821977xx ajo 001 0 und d | ||
| 020 | _a0-07-072069-X | ||
| 040 | _aGCL | ||
| 082 |
_a659.1 _bWRI |
||
| 100 | 1 | 0 | _aWright, John S |
| 245 | 1 | 0 |
_aAdvertising / _cJohn S. Wright, Willis L. Winter,Jr. and Sherilyn K. Zeigler |
| 250 | _aFifth edition. | ||
| 260 |
_bMcGraw-Hill, _aU.S.A : _c1982. |
||
| 300 |
_a545 pages : _bhbk. _c25 cm. |
||
| 336 |
_atext _brdacontent _2text |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 500 | _aIncludes Index. | ||
| 650 | _aMass Communication | ||
| 700 | 1 | 0 | _aWinter, Jr. Willis L. |
| 942 | _2ddc | ||
| 999 |
_c1625 _d1625 |
||