Golsmith, Jeffery H. creator text Newyork Academic press 1980 monographic eng

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535 Pages : hbk. 25 cm. It established social psychology as an experimental science, emphasizing laboratory methods and survey research .Explores public opinion, attitudes, morale, rumors, and observable social behaviors. Paved the way for future empirical studies by combining rigorous measurement with group-based social inquiries. Jeffery H. Goldsmith includes index. Sociology 302 GOL 0-12-287050-6 GCL 250704