Advertising, Promotion, and New Media / 
Marla R. Stafford, Ronald J. Faber 
 - New Delhi :  Prentice-Hall of India,  2006. 
 - xii, 380 pages :  Illustrations ;  23 cm. 
<br/><br/> Includes Index. 
<br/><br/><label>ISBN: </label>9788120327399 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass Communication
<br/><br/><label>Dewey Class. No.: </label>659.14  / STA