01764nam a2200193 i 4500008004100000020002200041040000800063082001600071100002600087245011100113260003000224300003000254336002700284337002800311338002700339500002100366520116000387650002301547240120s2012    xx ao         001 0 und d  a978-1-4411-3492-9  aGCL  a302.23bMAC10aMacDougall, Robert C.10aDrugs and Media :bNew Perspectives on Communication Consumption and Cosnciousness /cRobert C. MacDougall  bContinummaNew Yorkc2012  a340 Pages :bpbk.c22 cm.  atextbrdacontent2text  aunmediatedbn2rdamedia  avolumebnc2rdacarrier  aIncludes  Index.  aWe have developed into a culture that is over-reliant upon pharmaceutical and recreational drugs; where drugs are incessantly advertised and promoted to us via our mass media. Like drugs, communication media alter the way we interact with the world; they direct our attention in various ways, sometimes enabling certain behaviors and experiences, and prohibiting others. 
 The contributors to this cutting-edge collection apply media ecological concepts to consider how drugs function as communication technologies; literally media in and for the human sensorium.  In these essays, drugs are considered as communication media in a practical sense, not merely in the metaphorical way they tend to be discussed in the popular press. Media and drugs are thus conceived as communicative tools that enhance and/or inhibit physical, social and symbolic experience - our ways of seeing and being in the world. Drugs & Media: New Perspectives on Communication, Consumption and Consciousness is the first book to examine this parallel, promoting a critical awareness of the significant impact of drugs and media on individuals, society and our wider human culture.  aMass Communication