MacDougall, Robert C. <br/><br/>
Drugs and Media :  New Perspectives on Communication Consumption and Cosnciousness / 
Robert C. MacDougall 
 - New York  Continumm  2012 
 - 340 Pages :  pbk.  22 cm. 
<br/><br/> Includes  Index. 
<br/><br/> We have developed into a culture that is over-reliant upon pharmaceutical and recreational drugs; where drugs are incessantly advertised and promoted to us via our mass media. Like drugs, communication media alter the way we interact with the world; they direct our attention in various ways, sometimes enabling certain behaviors and experiences, and prohibiting others. <br/> The contributors to this cutting-edge collection apply media ecological concepts to consider how drugs function as communication technologies; literally media in and for the human sensorium.  In these essays, drugs are considered as communication media in a practical sense, not merely in the metaphorical way they tend to be discussed in the popular press. Media and drugs are thus conceived as communicative tools that enhance and/or inhibit physical, social and symbolic experience - our ways of seeing and being in the world. Drugs & Media: New Perspectives on Communication, Consumption and Consciousness is the first book to examine this parallel, promoting a critical awareness of the significant impact of drugs and media on individuals, society and our wider human culture. 
<br/><br/><label>ISBN: </label>978-1-4411-3492-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass Communication
<br/><br/><label>Dewey Class. No.: </label>302.23  / MAC