01781nam a2200217 i 4500 240120s1998 xx a 001 0 und d 9-780415-51051-6 GCL 501.41 BUC Bucchi, Massimiano Science and the Media : Alternative routes in scientific communication / Massimiano Bucchi Routledge, Canada : 1998. 195 pages : pbk. 22 cm. text rdacontent text unmediated n rdamedia volume nc rdarrier includes index. In the days of global warming and BSE, science is increasingly a public issue. This book provides a theoretical framework which allows us to understand why and how scientists address the general public. The author develops the argument that turning to the public is not simply a response to inaccurate reporting by journalists or to public curiosity, nor a wish to gain recognition and additional funding. Rather, it is a tactic to which the scientific community are pushed by certain "internal" crisis situations. Bucchi examines three cases of scientists turning to the public: the cold fusion case, the COBE/Big Bang issue and Louis Pasteur's public demonstration of the anthrax vaccine, a historical case of "public science." Finally, Bucchi presents his unique model of communications between science and the public, carried out through the media. This is a thoughtful and wide-ranging treatment of complex contemporary issues, touching upon the history and sociology of science, communication and media studies. Bucchi's theories on scientific communication in the media are a valuable contribution to the current debate on this subject. Mass Communication ddc 0 0 ddc 0 501_410000000000000_BUC 0 2390 LPL LPL BK 2024-01-20 0 501.41 BUC 15651 2024-01-20 13:05:51 2024-01-20 BK 1716 1716