01322nam a2200193 i 4500008004100000020002200041040000800063082001600071100001800087245005500105260005200160300003000212336002700242337002800269338002700297500002000324520076100344650002301105240120s2009    xx ao         001 0 und d  a978-0-538-44613-6  aGCL  a070.04bLYN10aLynch, Lorrie10aExploring Journalism and The Media /cLorrie Lynch  bSouth Western Cengage Learning,aU.S.A :c2009.  a472 Pages :bhbk.c28 cm.  atextbrdacontent2text  aunmediatedbn2rdamedia  avolumebnc2rdacarrier  aIncludes Index.  aIntroduce your students to the exciting world of journalism using the hands-on, relevant approach of EXPLORING JOURNALISM AND THE MEDIA. The instructional model presents timeless concepts and applications using examples of good writing techniques. Author Lorrie Lynch's experience as a USA Today journalist gives a unique perspective absent from most other journalism textbooks. Her engaging writing style will inspire your students to connect to the curriculum. Current issues such as convergence and editorial ethics are presented in a meaningful context. EXPLORING JOURNALISM AND THE MEDIA will not only help students to perform better in the classroom but will also help to improve standardized test scores because of the many connections to academics.  aMass Communication