02443nam a2200217 i 4500008004100000020002100041040000800062082001600070100001900086245006300105250001900168260003300187300003000220336002700250337002800277338002700305500002000332520183200352650002302184700001802207240120m19991996xx ajo        001 0 und d  a9-780415-17308-7  aGCL  a302.23bBRA10aBranston, Gill 4aThe media student's Book /cGill Branston and Roy Stafford  aSecond edition  bRoutledge,aL;ondon :c1996.  a468 Pages :bpbk.c24 cm.  atextbrdacontent2text  aunmediatedbn2rdamedia  avolumebnc2rdacarrier  aIncludes Index.  aThe Media Students Book provides a comprehensive guide for students of media studies. It covers all the key topics you will encounter in media studies and provides a detailed and accessible guide to concepts and debates. The new edition has been thoroughly revised and updated throughout with up-to-the-minute examples and expanded coverage of important issues in media studies.Individual chapters include:* languages of media* narratives* production techniques* production organisation* genres* representations* ideologies and discourses* technologies* realisms* postmodernisms* globalisation and alternatives* advertising* marketing and fashion* audiencesChapters are supported by individual case studies which include:* Analysing Images * Psycho * Producing in the Studio System * Science Fiction * Selecting and Constructing News * Digital Publishing and the Internet* Realism and TV Police Series * Pulp Fiction * Making and Enjoying Global Music * Who Owns the Media? * News Corporation * Making Stars * Stereotyping * Public Service Broadcasting * Making Films Outside the Mainstream * Local Newspapers and Advertising * Selling Audiences.The Media Students Book has been written by two experienced teachers who are both aware of the needs of media students at all levels. The book has been specially designed to be easy to use and to understand with:* marginal key terms and references and a useful glossary* follow-up activities and suggestions for further reading and resource centres* clear explanations whether of practical skills or difficult theory with examples provided from a rich range of media forms including advertising, films, radio, television, newspapers, magazines, photography and the Internet* 112 illustrations including film stills, production shots, posters, screen grabs and newspaper headlines.
  aMass Communication10aStafford, Roy