02088nam a2200253 i 4500008004100000020002200041040000800063082002000071100002400091245011600115250001900231260003400250300003000284336002700314337002800341338002700369500002100396520121100417650002301628700002001651942000801671952014001679999001501819240120m20092004xx aoj        001 0 und d  a978-0-8058-6295-9  aGCL  a808.066302bWHI10aWhitaker, W.Richard10aMedia Writing :bPrint,Broadcast and public Relations /cW.Richard Whitaker,Janet E. Ramsey and Ronald D.Smith.  aThird edition.  bRoutledge,aNew York :c2009.  a418 pages :bpbk.c23 cm.  atextbrdacontent2text  aunmediatedbn2rdamedia  avolumebnc2rdacarrier  aIncludes  index.  aDesigned for those preparing to write in the current multimedia environment, Media Writing explores: the linkages between print, broadcast, and public relations styles
outlines the nature of good writing
synthesizes and integrates professional skills and concepts
Complete with interesting real-world examples and exercises, this textbook gives students progressive writing activities amid an environment for developing research and interviewing skills. Starting from a basis in writing news and features for print media, it moves on to writing for broadcast news media, then introduces students to public relations writing in print, broadcast, and digital media, as well as for news media and advertising venues. Rather than emphasizing the differences among the three writing styles, this book synthesizes and integrates the three concepts, weaving in basic principles of Internet writing and reporting.

This book provides beginning newswriting students with a primer for developing the skills needed for work in the media industry. As such, it is a hands-on writing text for students preparing in all professional areas of communication--journalism, broadcasting, media, and public relations.
Read more  aMass Communication10aRamsey, Janet E  2ddc  00102ddc406808_066302000000000_WHI7092373aLPLbLPLcBKd2024-01-20l0o808.066302 WHIp12898r2024-01-20 13:05:51w2024-01-20yBK  c1699d1699