01299nam a2200217 i 4500008004100000020002200041040000800063082001600071100002100087245009500108250001900203260003400222300002900256500001900285520057200304650002300876700002300899942000800922952013600930999001501066240120m20022009xx a          001 0 und d  a978-0-8058-6450-2  aGCL  a302.23bBRY10aBryant, Jennings10aMedia effects :bAdvances in  theory and research /cJennings Bryant and Mary Beth Oliver   aThird edition.  bRoutledge,aNewyork  :c2009.  a640 pages :bpbk.c24cm.  aInclude index.  aWith contributions from some of the finest scholars in the discipline, Media Effects serves not only as a comprehensive reference volume for media effects study but also as an exceptional textbook for advanced courses in media effects. Covering the breadth of the media effects arena, this third edition provides updated material as well as new chapters focusing on effects of mobile media and other technologies. As this area of study continues to evolve, Media Effects will serve as a benchmark of theory and research for current and future generations of scholars.  aMass Communication10aOliver,  Mary Beth  2ddc  00102ddc406302_230000000000000_BRY7092371aLPLbLPLcBKd2024-01-20l0o302.23 BRYp12896r2024-01-20 13:05:51w2024-01-20yBK  c1697d1697