Media effects
Advances in theory and research
Bryant, Jennings
creator
Oliver, Mary Beth
text
xx
Newyork
Routledge
2009
2002
2009
Third edition.
monographic
und
640 pages : pbk. 24cm.
With contributions from some of the finest scholars in the discipline, Media Effects serves not only as a comprehensive reference volume for media effects study but also as an exceptional textbook for advanced courses in media effects. Covering the breadth of the media effects arena, this third edition provides updated material as well as new chapters focusing on effects of mobile media and other technologies. As this area of study continues to evolve, Media Effects will serve as a benchmark of theory and research for current and future generations of scholars.
Jennings Bryant and Mary Beth Oliver
Include index.
Mass Communication
302.23 BRY
978-0-8058-6450-2
GCL
240120