01151nam a2200205 i 4500 240120m20022009xx a 001 0 und d 978-0-8058-6450-2 GCL 302.23 BRY Bryant, Jennings Media effects : Advances in theory and research / Jennings Bryant and Mary Beth Oliver Third edition. Routledge, Newyork : 2009. 640 pages : pbk. 24cm. Include index. With contributions from some of the finest scholars in the discipline, Media Effects serves not only as a comprehensive reference volume for media effects study but also as an exceptional textbook for advanced courses in media effects. Covering the breadth of the media effects arena, this third edition provides updated material as well as new chapters focusing on effects of mobile media and other technologies. As this area of study continues to evolve, Media Effects will serve as a benchmark of theory and research for current and future generations of scholars. Mass Communication Oliver, Mary Beth ddc 0 0 ddc 0 302_230000000000000_BRY 0 2371 LPL LPL BK 2024-01-20 0 302.23 BRY 12896 2024-01-20 13:05:51 2024-01-20 BK 1697 1697