An introduction Wimmer, Roger D. creator Dominick, Joseph R. text xx U.S.A Thomson 2003 Seventh edition. monographic und

print

488 Pages : hbk. 24 cm. This text begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis, and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media and on the Internet. Includes Index. Mass Communication 302.23 WIM 9-780534-56274-8 GCL 240120