01066nam a2200217 i 4500008004100000020002100041040000800062082001600070100002100086245004500107250002100152260002900173300003000202336002700232337002900259338002600288500002000314520046700334650002300801700002400824240120s2003    xx aj         001 0 und d  a9-780534-56274-8  aGCL  a302.23bWIM10aWimmer, Roger D.10aMass Media Research :bAn introduction /  aSeventh edition.  bThomson,aU.S.A :c2003.  a488 Pages :bhbk.c24 cm.  atextbrdacontent2text  aunmediatedbnc2rdamedia  avolumebn2rdacarrier  aIncludes Index.  aThis text begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis, and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media and on the Internet.  aMass Communication10aDominick, Joseph R.