01632nam a2200229 i 4500 240120s2005 xx ad 001 0 und d 978-8178295350 GCL 302.23 MCQ McQuail's, Denis Mass Communication theory / Denis McQuail's Fifth edition. Sage Publications, London : 2005. 616 Pages : pbk. 24 cm. text rdacontent text unmediated n rdamedia volume nc rdacarrier Index Included. This best -selling text provides a comprehensive, non-technical and wide ranging introduction to various approaches to understanding mass communication. Thoroughly up-to-date, this edition: Provides a grounding in the most basic and general ideas about mass communication, with particular reference to the many relations that exist between the media and social and cultural life. It examines the growing phenmenon of global media that has its origins in computer based technologies of production and transmission. Demonstrate how theories of mass communication relate to the broader understanding of society and culture------etc. This edition also takes account of recent theory and research in relation to new media, globalization and topics related to cultural production. About Author : Dennis Mcquail is Professor Emrritus, Amesterdam School of Communication Research, University of Amesterdam, and Visiting Professor at the University of Southampton. Contents : Preface Prelimnries Theories Str Mass Communication ddc 0 0 ddc 0 302_230000000000000_MCQ 0 2359 LPL LPL BK 2024-01-20 0 302.23 MCQ 12612 2024-01-20 13:05:51 2024-01-20 BK 1685 1685