01402nam a2200241 i 4500 240120m20042000xx aod 001 0 und d 9-780072-49383-2 GCL 384.55452 DOM Dominick, Joseph R Broadcastng, cable, the Internet and Beyond : An introduction to Modern Electronic Media / Joseph R. Dominick, Fritz Messere, Barry L. Sherman Fifth edition. McGraw-Hill, Newyork : 2004. 335 Pages : pbk. 25 cm. text rdacontent text unmediated nc rdamedia volume nc rdacarrier Includes Index. This text surveys the field of modern electronic media and beyond. Beyond, more than a word in the title, refers to the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The authors of Broadcasting, Cable, the Internet and Beyond have three main goals for every edition: 1) to convey the excitement of the industry, 2) to provide a survey of the industry, and 3) presenting a readable text that makes even the most difficult information understandable. With new information and innovations added to an already strong foundation, this edition achieves each of these goals, again. Mass Communication Messere, Fritz ddc 0 0 ddc 0 384_554520000000000_DOM 0 2356 LPL LPL BK 2024-01-20 0 384.55452 DOM 12609 2024-01-20 13:05:51 2024-01-20 BK 1682 1682