01355nam a2200217 i 4500008004100000020002100041040000800062082001900070100002300089245015000112250001900262260003500281300003000316336002700346337002900373338002700402500002000429520064600449650002301095700001901118240120m20042000xx aod        001 0 und d  a9-780072-49383-2  aGCL  a384.55452bDOM10aDominick, Joseph R10aBroadcastng, cable, the Internet and Beyond :bAn introduction  to Modern Electronic Media /cJoseph R. Dominick, Fritz Messere, Barry L. Sherman  aFifth edition.  bMcGraw-Hill,aNewyork :c2004.  a335 Pages :bpbk.c25 cm.  atextbrdacontent2text  aunmediatedbnc2rdamedia  avolumebnc2rdacarrier  aIncludes Index.  aThis text surveys the field of modern electronic media and beyond. Beyond, more than a word in the title, refers to the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The authors of Broadcasting, Cable, the Internet and Beyond have three main goals for every edition: 1) to convey the excitement of the industry, 2) to provide a survey of the industry, and 3) presenting a readable text that makes even the most difficult information understandable. With new information and innovations added to an already strong foundation, this edition achieves each of these goals, again.  aMass Communication10aMessere, Fritz