01162nam a2200205 i 4500008004100000020002100041040000800062082001900070100001900089245010500108260003800213300003000251336002700281337002800308338002700336500002000363520053200383650002300915700001800938240120s1998    xx ao         001 0 und d  a9-781403-94694-2  aGCL  a302.23072bHAN10aHansen, Anders10aMass Communication Research Methods  /cAnders Hansen, Simon Cottle, Ralph Negrine and Chris Newbold  bMacmillan press,aLondon :c1998.  a350 Pages :bpbk.c21 cm.  atextbrdacontent2text  aUnmediatedbn2rdamedia  aVolumebnc2rdacarrier  aIncludes Index.  aMass Communication Research Methods provides a systematic and comprehensive introduction to the key research methods and approaches used in the study of mass communication and media. Originating from the internationally renowned Leicester Centre for Mass Communication Research, this book offers an indispensable guide for students in a wide range of courses, including communications, media and cultural studies, and other social science disciplines that offer students the opportunity to research mass communication and media  aMass Communication10aCottle, Simon