TY  - BOOK
AU  - Wright,John S
AU  - Winter,JrWillis L.
TI  - Advertising
SN  - 0-07-072069-X
U1  - 659.1 
PY  - 1982///
CY  - U.S.A
PB  - McGraw-Hill
KW  - Mass Communication
N1  - Includes  Index
ER  -