00622nam a2200205 i 4500008004100000020001800041040000800059082001500067100001900082245008000101250001900181260003300200300003000233336002700263337002800290338002700318500002100345650002300366700002700389240120m19821977xx ajo        001 0 und d  a0-07-072069-X  aGCL  a659.1bWRI10aWright, John S10aAdvertising /cJohn S. Wright, Willis L. Winter,Jr. and Sherilyn K. Zeigler  aFifth edition.  bMcGraw-Hill,aU.S.A :c1982.  a545 pages :bhbk.c25 cm.  atextbrdacontent2text  aunmediatedbn2rdamedia  avolumebnc2rdacarrier  aIncludes  Index.  aMass Communication10aWinter, Jr.  Willis L.