Wright, John S <br/><br/>
Advertising / 
John S. Wright, Willis L. Winter,Jr. and Sherilyn K. Zeigler 
 - Fifth edition. 
 - U.S.A :  McGraw-Hill,  1982. 
 - 545 pages :  hbk.  25 cm. 
<br/><br/> Includes  Index. 
<br/><br/><label>ISBN: </label>0-07-072069-X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass Communication
<br/><br/><label>Dewey Class. No.: </label>659.1  / WRI