Research Methods For Business : A Skill-Buliding Appoarch /
Uma Sekaran, Roger Bougie
- Sixth edition.
- New Dehli : Wiley, 2013.
- xxi, 423 pages : Illustration ; 23 cm.
Includes Index.
Covers all current areas of business ranging from management and marketing to finance and accounting. Features a new chapter on statistics; direct, detailed guidelines for conducting systematic research to produce sound reports; extensive, practical, skill-building exercises that challenge students to think and apply their research knowledge; an in-depth discussion of computer-assisted data collection and analysis and much more