Advertising Media Planning Jack Z. Sissors and Roger B. Baron
Material type:
TextPublication details: McGraw Hill, U.S.A : 2010.Edition: Seventh editionDescription: 480 Pages : hbk. 24 cmContent type: - text
- unmediated
- volume
- 978-0-07-170312-3
- 659.1 SIS
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Books | Govt. Graduate College Gulberg, Lahore - Central Library | 659.1 SIS (Browse shelf(Opens below)) | Available | 15627 |
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| 658.827 ARV Brands : Meaning and value in Media Culture / | 658.8342 HOY Consumer Behavior / | 658.9179 HJE Public Adminstration of Recreational Services / | 659.1 SIS Advertising Media Planning | 659.1 WRI Advertising / | 659.2 PAS Public Relations in Business, Government,and Society : A Biblographic Guide / | 659.2072 WAT Evaluarting Public Relations : A Best practice Guide to Public Relations Planning,Researchand Evaluation / |
Includes Index.
Through six previous editions, Advertising Media Planning has proven essential to the success of both practicing and aspiring media planners. Now in its seventh edition, it continues to provide valuable insight into the construction of media plans that most effectively achieve marketing objectives.
Advertising Media Planning, seventh edition, retains all the critical information you need to know abouttraditional media―including TV, radio, and print--while exploring the latest media forms, illustrated with majoradvertiser case histories. You’ll find comprehensive coverage of the latest media planning and digitaltechnologies, including:
• Organic and sponsored Google search • Digital out-of-home video • Internet banners • Computerized media channel planning • Cell phone mobile-media • DVR’s impact on TV commercial viewing • New online and traditional media measurement technologies • Interactive television• Cross-media planning • Data fusion • International competitive spending analysis
This is an exciting time for media planners. Those with the most creativity, strategic insight, and knowledge of the market are sure to find the greatest rewards. Providing firm grounding on the fundamentals and bringing you up to speed on the latest developments in digitization,this updated classic is the best and most complete companion available for navigating the new frontierof media planning.
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