Media effects : Advances in theory and research / Jennings Bryant and Mary Beth Oliver
Material type:
TextPublication details: Routledge, Newyork : 2009.Edition: Third editionDescription: 640 pages : pbk. 24cmISBN: - 978-0-8058-6450-2
- 302.23 BRY
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Books | Govt. Graduate College Gulberg, Lahore - Central Library | 302.23 BRY (Browse shelf(Opens below)) | Available | 12896 |
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| 302.2244 NOS The Media Writer's guide : Writing for Business and Educational programs / | 302.23 ALT Audio in Media / | 302.23 BRA The media student's Book / | 302.23 BRY Media effects : Advances in theory and research / | 302.23 DEV Media Studies : Key Issues & Debates / | 302.23 FLE new Media : an Introduction / | 302.23 HAA The pursuit of public journalism : Theory, paractice, and criticism / |
Include index.
With contributions from some of the finest scholars in the discipline, Media Effects serves not only as a comprehensive reference volume for media effects study but also as an exceptional textbook for advanced courses in media effects. Covering the breadth of the media effects arena, this third edition provides updated material as well as new chapters focusing on effects of mobile media and other technologies. As this area of study continues to evolve, Media Effects will serve as a benchmark of theory and research for current and future generations of scholars.
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