Mass Media Research : An introduction /
Material type:
TextPublication details: Thomson, U.S.A : 2003.Edition: Seventh editionDescription: 488 Pages : hbk. 24 cmContent type: - text
- unmediated
- volume
- 9-780534-56274-8
- 302.23 WIM
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Books | Govt. Graduate College Gulberg, Lahore - Central Library | 302.23 WIM (Browse shelf(Opens below)) | Available | 12879 |
Includes Index.
This text begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis, and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media and on the Internet.
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