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Mass Communication Research Methods / Anders Hansen, Simon Cottle, Ralph Negrine and Chris Newbold

By: Contributor(s): Material type: TextTextPublication details: Macmillan press, London : 1998.Description: 350 Pages : pbk. 21 cmContent type:
  • text
Media type:
  • Unmediated
Carrier type:
  • Volume
ISBN:
  • 9-781403-94694-2
Subject(s): DDC classification:
  • 302.23072 HAN
Summary: Mass Communication Research Methods provides a systematic and comprehensive introduction to the key research methods and approaches used in the study of mass communication and media. Originating from the internationally renowned Leicester Centre for Mass Communication Research, this book offers an indispensable guide for students in a wide range of courses, including communications, media and cultural studies, and other social science disciplines that offer students the opportunity to research mass communication and media
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Item type Current library Call number Status Date due Barcode
Books Govt. Graduate College Gulberg, Lahore - Central Library 302.23072 HAN (Browse shelf(Opens below)) Available 12607

Includes Index.

Mass Communication Research Methods provides a systematic and comprehensive introduction to the key research methods and approaches used in the study of mass communication and media. Originating from the internationally renowned Leicester Centre for Mass Communication Research, this book offers an indispensable guide for students in a wide range of courses, including communications, media and cultural studies, and other social science disciplines that offer students the opportunity to research mass communication and media

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