Understanding Human Communication / (Record no. 4745)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02082nam a2200193 i 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250725s2006 |||aojd| |||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-19-517833-5 |
| 040 ## - Cataloging Source | |
| Original cataloging agency | GCL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.2 |
| Item number | ADL |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Adler, Ronald B. |
| 245 10 - TITLE STATEMENT | |
| Title | Understanding Human Communication / |
| Statement of responsibility, etc. | Ronald B. Adler and George Rodman |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Ninth Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Oxford University, |
| Date of publication, distribution, etc. | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 522 pages: |
| Other physical details | pbk. |
| Dimensions | 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Include Index. |
| 520 ## - Summary, etc. | |
| Summary, etc. | Now in its ninth edition, this classic book retains the features that have made it the best-selling introductory human communication text in the field: an engaging and reader-friendly style; an inviting visual design that includes high-interest marginalia on virtually every page; up-to-date information on technology, gender, and cultural diversity; and everyday applications based on solid research and theory. Maintaining the quality of presentation and student-focused pedagogy that have characterized previous editions, Understanding Human Communication, Ninth Edition, incorporates updated examples and coverage of current communication theory. It continues to equip students with effective communication skills that will make a difference in their everyday lives.<br/><br/>New to the Ninth Edition:<br/>* New material on mediated communication, personal listening styles, deceptive communication, and informative speaking<br/>* A revised section on the Cumulative Effects Theory and more applications of communication in the workplace, within the family, and at school<br/>* Updated research and examples on negative/positive language and gender influences on communication<br/>* Improved design and pedagogy: case studies at the opening of each part, highlights at the beginning of each chapter, and completely annotated full speech outlines with accompanying sample speeches<br/>* Additional teaching and learning resources: Student Success Manual, Student Resources Disc, expanded Instructor's Manual and Test Bank, Instructor's Disc, and an extensive web site |
| 700 10 - Added Entry - Personal Name | |
| Personal name | Rodman, George |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Govt. Graduate College Gulberg, Lahore - Central Library | Govt. Graduate College Gulberg, Lahore - Central Library | 25/07/2025 | 302.2 ADL | 12615 | 25/07/2025 | 25/07/2025 | Books |