Exploring Journalism and The Media / (Record no. 1714)

MARC details
000 -LEADER
fixed length control field 01369nam a2200217 i 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240120s2009 xx ao 001 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-0-538-44613-6
040 ## - Cataloging Source
Original cataloging agency GCL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 070.04
Item number LYN
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Lynch, Lorrie
245 10 - TITLE STATEMENT
Title Exploring Journalism and The Media /
Statement of responsibility, etc. Lorrie Lynch
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. South Western Cengage Learning,
Place of publication, distribution, etc. U.S.A :
Date of publication, distribution, etc. 2009.
300 ## - PHYSICAL DESCRIPTION
Extent 472 Pages :
Other physical details hbk.
Dimensions 28 cm.
336 ## - Content Type
Content type term text
Content type code rdacontent
Source text
337 ## - Media Type
Media type term unmediated
Media type code n
Source rdamedia
338 ## - Carrier Type
Carrier type term volume
Carrier type code nc
Source rdacarrier
500 ## - GENERAL NOTE
General note Includes Index.
520 ## - Summary, etc.
Summary, etc. Introduce your students to the exciting world of journalism using the hands-on, relevant approach of EXPLORING JOURNALISM AND THE MEDIA. The instructional model presents timeless concepts and applications using examples of good writing techniques. Author Lorrie Lynch's experience as a USA Today journalist gives a unique perspective absent from most other journalism textbooks. Her engaging writing style will inspire your students to connect to the curriculum. Current issues such as convergence and editorial ethics are presented in a meaningful context. EXPLORING JOURNALISM AND THE MEDIA will not only help students to perform better in the classroom but will also help to improve standardized test scores because of the many connections to academics.
650 ## - Subject Added Entry - Topical Term
Topical term Mass Communication
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Govt. Graduate College Gulberg, Lahore - Central Library Govt. Graduate College Gulberg, Lahore - Central Library   20/01/2024   070.04 LYN 15628 20/01/2024 20/01/2024 Books
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