Tracking the media : (Record no. 1705)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01411nam a2200217 i 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240120s2008 xx j 001 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0-415-48062-8 |
| 040 ## - Cataloging Source | |
| Original cataloging agency | GCL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.23954 |
| Item number | CHA |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chattarji, Subarno |
| 245 10 - TITLE STATEMENT | |
| Title | Tracking the media : |
| Remainder of title | Interpretations of mass media discourses in india and pakistan / |
| Statement of responsibility, etc. | Subarno Chattarji |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Routledge, |
| Place of publication, distribution, etc. | New Delhi : |
| Date of publication, distribution, etc. | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 302 pages : |
| Other physical details | hbk. |
| Dimensions | 22 cm. |
| 336 ## - Content Type | |
| Content type term | text |
| Content type code | rdacontent |
| Source | text |
| 337 ## - Media Type | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - Carrier Type | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 500 ## - GENERAL NOTE | |
| General note | includes index. |
| 520 ## - Summary, etc. | |
| Summary, etc. | This book is about media content analysis in the English language print media in South Asia, with reference to certain contemporary issues. It is written from the perspective of the need to analyze media discourses and the ways in which their circulation creates a ‘common sense’ view of the world. The focus is on English language papers and news magazines; additionally, some Hindi, Urdu, and Sindhi newspapers are examined. The highlight is on the ways in which English language publications contribute to and function within middle class matrices of modernity, consumption, conflict, and conservatism in India.<br/>The book will interest those in media and communication studies, journalism, language and literature, sociology and culture studies. |
| 650 ## - Subject Added Entry - Topical Term | |
| Topical term | Mass Communication |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Govt. Graduate College Gulberg, Lahore - Central Library | Govt. Graduate College Gulberg, Lahore - Central Library | 20/01/2024 | 302.23954 CHA | 12905 | 20/01/2024 | 20/01/2024 | Books |