Media Writing : (Record no. 1699)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01942nam a2200241 i 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240120m20092004xx aoj 001 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0-8058-6295-9 |
| 040 ## - Cataloging Source | |
| Original cataloging agency | GCL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 808.066302 |
| Item number | WHI |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Whitaker, W.Richard |
| 245 10 - TITLE STATEMENT | |
| Title | Media Writing : |
| Remainder of title | Print,Broadcast and public Relations / |
| Statement of responsibility, etc. | W.Richard Whitaker,Janet E. Ramsey and Ronald D.Smith. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Third edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Routledge, |
| Place of publication, distribution, etc. | New York : |
| Date of publication, distribution, etc. | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 418 pages : |
| Other physical details | pbk. |
| Dimensions | 23 cm. |
| 336 ## - Content Type | |
| Content type term | text |
| Content type code | rdacontent |
| Source | text |
| 337 ## - Media Type | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - Carrier Type | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 520 ## - Summary, etc. | |
| Summary, etc. | Designed for those preparing to write in the current multimedia environment, Media Writing explores: the linkages between print, broadcast, and public relations styles<br/>outlines the nature of good writing<br/>synthesizes and integrates professional skills and concepts<br/>Complete with interesting real-world examples and exercises, this textbook gives students progressive writing activities amid an environment for developing research and interviewing skills. Starting from a basis in writing news and features for print media, it moves on to writing for broadcast news media, then introduces students to public relations writing in print, broadcast, and digital media, as well as for news media and advertising venues. Rather than emphasizing the differences among the three writing styles, this book synthesizes and integrates the three concepts, weaving in basic principles of Internet writing and reporting.<br/><br/>This book provides beginning newswriting students with a primer for developing the skills needed for work in the media industry. As such, it is a hands-on writing text for students preparing in all professional areas of communication--journalism, broadcasting, media, and public relations.<br/>Read more |
| 650 ## - Subject Added Entry - Topical Term | |
| Topical term | Mass Communication |
| 700 10 - Added Entry - Personal Name | |
| Personal name | Ramsey, Janet E |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Govt. Graduate College Gulberg, Lahore - Central Library | Govt. Graduate College Gulberg, Lahore - Central Library | 20/01/2024 | 808.066302 WHI | 12898 | 20/01/2024 | 20/01/2024 | Books |