Evaluarting Public Relations : (Record no. 1695)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01777nam a2200229 i 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240120s2005 xx aj 001 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9-780749-44521-8 |
| 040 ## - Cataloging Source | |
| Original cataloging agency | GCL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.2072 |
| Item number | WAT |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Watson, Tom |
| 245 10 - TITLE STATEMENT | |
| Title | Evaluarting Public Relations : |
| Remainder of title | A Best practice Guide to Public Relations Planning,Researchand Evaluation / |
| Statement of responsibility, etc. | Tom Watson and Paul Noble |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Kogan Page Limited, |
| Place of publication, distribution, etc. | New Delhi : |
| Date of publication, distribution, etc. | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 213 Pages : |
| Other physical details | pbk. |
| Dimensions | 22 cm. |
| 336 ## - Content Type | |
| Content type term | text |
| Content type code | rdacontent |
| Source | text |
| 337 ## - Media Type | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - Carrier Type | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 500 ## - GENERAL NOTE | |
| General note | Includes Index. |
| 520 ## - Summary, etc. | |
| Summary, etc. | This highly academic treatment of the theory of public relations extensively discusses the importance of evaluation. The book focuses on research about evaluating PR campaigns, including comparisons among various kinds of studies. Essentially a textbook, it goes into great detail about the specifics of research papers, their conclusions and their academic models. Authors Tom Watson and Paul Noble encourage PR practitioners to adopt a scientific framework for evaluating their work. To this end, they include checklists, case studies, flow charts, references and many bullet points, but their excellent insights and intentions do not make the book any more practical for the professional. While evaluating any business activity is a good practice (and PR professionals readily agree that it would be helpful), the reality is that very few PR firms will be able to apply this book to their hands-on, creative daily business. Because of that constraint, getAbstract recommends this investigation primarily to academics, theorists and long-range strategists.<br/> |
| 650 ## - Subject Added Entry - Topical Term | |
| Topical term | Mass Communication |
| 700 10 - Added Entry - Personal Name | |
| Personal name | Paul, Noble |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Govt. Graduate College Gulberg, Lahore - Central Library | Govt. Graduate College Gulberg, Lahore - Central Library | 20/01/2024 | 659.2072 WAT | 12893 | 20/01/2024 | 20/01/2024 | Books |