Research Methods For Business : A Skill-Buliding Appoarch /

Sekaran, Uma

Research Methods For Business : A Skill-Buliding Appoarch / Uma Sekaran, Roger Bougie - Sixth edition. - New Dehli : Wiley, 2013. - xxi, 423 pages : Illustration ; 23 cm.

Includes Index.

Covers all current areas of business ranging from management and marketing to finance and accounting. Features a new chapter on statistics; direct, detailed guidelines for conducting systematic research to produce sound reports; extensive, practical, skill-building exercises that challenge students to think and apply their research knowledge; an in-depth discussion of computer-assisted data collection and analysis and much more

9788126556748


Economics

650.42 / SEK
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